Be wary of your company’s strategic decay

In this 21st century, every company must become an opportunity seeking vessel, where the guiding principle is finding what is possible, not on what has already been accomplished.

The brutal honesty about reaching strategy menopause is the foundation for business innovation.

Business innovation is the ability to imagine and introduce new products and services that have the power to drastically change customer expectations or conceiving of new business models.

This is radical innovation whose central goal is the invention of new sources of competitive advantage.

Dr Francis Kalama Fondo is the deputy director, finance and administration at the Kenya Wildlife Service